Our mission
To design, build and look after focused software for iPhone, Mac and the web, and to help the brands we work with show up well wherever their people are.
We are an independent software studio. We design and build apps for iPhone and Mac, arcade games and websites, and we look after social media for the brands we work with.
Who we are
The same people design the interface, write the code, publish to the App Store and answer the support email, so nothing gets lost between handovers.
Next to our own apps and games, we build websites for publishers, churches, online shops and hosting companies, and we run social channels for brands that would rather focus on their own work.
The name
In “The Stake Out”, the second episode of Seinfeld, Jerry and George need a reason to wait in an office lobby. George invents a man they have come to see and makes up his name on the spot, one piece at a time: Art Core… velay.
Then he changes his mind and makes him Art Vandelay. Vandelay went on to import, export and become one of the show’s longest running jokes. Corevelay was never heard from again.
We liked the name he left behind. It was made up under pressure, it had a core in it long before we drew the dot, and nobody was using it. So we gave it a job.
To design, build and look after focused software for iPhone, Mac and the web, and to help the brands we work with show up well wherever their people are.
To be the studio people trust for products that feel obvious: fast, accessible and honest about data, and still cared for years after launch.
How we work
We start in the middle and work outwards. Nothing goes on a ring until the one inside it holds.
We get the one essential thing right before we add anything else.
Interfaces anyone can understand on the first try, with no manual needed.
Readable contrast, real buttons, and support for VoiceOver and keyboards from day one.
A clear privacy page for every app, and no data we don't need.
Updates, support and fixes don't stop at version 1.0.
Murat Gaygusuz
Founder · Design & development
I design and code the studio's iPhone and Mac apps, its arcade games and its websites, run the servers behind them, and plan the social media work for our clients.